MassEcon is celebrating its 25 year anniversary this year. They were looking for a video to kick off their celebration event as well as live on their website afterwards.
We worked together to craft a story that showed the impact of the first 25 years of MassEcon as well as highlighted the importance of their big award, the Economic Impact Award. We did so by interviewing a great list of people:
Jerry Sargent, President, Citizens Bank Massachusetts
Niraj Shah, CEO and Co-founder, Wayfair
Lauren Liss, President & CEO of MassDevelopment
Stephen Flavin, Vice President of Academic and Corporate Engagement, WPI
The interviews went great and paired with some Broll MassEcon had from the past along with some that we shot we were able to put together a final product that everyone was excited about.