On this episode of #IHAQ, we asked Laura Sauter from Agency Bel about what exactly is a brand? Is it just a logo?

Laura described a brand as a lot of things coming together to identify what a company or a product is all about. A ton goes into creating a brand. A logo, images, typography, messages, colors, tone of voice and visuals all contribute to help show what your company is all about.

Video content can help identify your brand and distinguish it from others. It’ll help show what makes your company or product unique, deliver your message, grow your outreach, and define: what exactly is your brand?

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Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
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Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
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Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
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