Today on #IHAQ, we welcomed back Clemencia Herrera, founder of Moira Studio and host of LatinXYZ, to discuss different political marketing strategies and platforms.

Clemencia spoke about the traditional avenues political campaigns use to spread their message: TV, mail, and door hangers.

Political marketing has recently become more challenging. Attention spans have gotten shorter.

What has changed in the last decade is the whole array of social media being used by politicians, depending on their target audience.

Sometimes you only have 6 seconds to get your point across. It’s important to have your core message dialed into one sentence.

This is crucial for any type of marketing. Be able to describe what you do and the problem you solve in a single sentence. It’s a cool exercise and one that is extremely valuable when you’re working with time constraints.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.
General
General

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos
Education

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos
Healthcare

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top