For our 70th episode of #IHAQ, we welcomed Courtney Obecny, Director of Marketing from Spire Health. Spire is a remote patient monitoring service that identifies changes in patient health and helps medical professionals intervene earlier.

We asked Courtney how she uses video in the sales process.

Courtney talks about the benefits of video to showcase a product. Spire’s product is cutting-edge and not something even most physicians have seen before.

Using video helps them show physicians what Spire looks like, how it works and even show physicians and patients’ experiences with their product.

Video marketing is the way to visualize a product/service for people who have not been exposed to it.

It’s crucial that sales and marketing are aligned to run a successful marketing campaign. Providing visual tools to prospective clients is quickly becoming the status quo. It’s an easier way to learn and the preferred way to learn.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top