On this episode of #IHAQ, we welcomed Courtney Obecny, Director of Marketing from Spire Health. Spire is a remote patient monitoring service that identifies changes in patient health and helps medical professionals intervene earlier.

We asked Courtney how about Testimonial videos and how they help sell a product.

She says that testimonials are one of the most important things marketers have in their toolkit.

This is especially true in her field; an emerging market flooded with new technology. Doctors want to hear from their peers to help guide their decision-making.

Testimonials help bring customer reviews to life. Clients are researching products more than ever before. Providing that information for them in a testimonial is a crucial part of the sales process.

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