Today on IHAQ, we welcomed Keziah Robinson. Keziah is the Principal Founder of Cassia Partners. She is a business strategist, coach, and investor with over 20 years of experience working with CEOs, founders, & executive leadership across multiple industries.

We asked Keziah what social media posts have created the most engagement.

Keziah shared a 30-second preview of her appearance on a podcast on LinkedIn. The content featured a personal element rather than just business. The video ended up having thousands of views and gives insight into what most audiences on social media look for.

They want short, digestible video content. Social media is designed for scrolling. The time you have to grab someone’s attention is minimal, so videos that someone can watch quickly, and then move on tend to perform the best.

Keziah mentioned subtitles, and that’s a must for any video on social as many people consume content on these platforms without volume.

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