For this week’s #IHAQ, we welcomed back Sarah Ginand, owner of Strategic Marketing Consulting, to discuss defining your marketing differentiators to help grow your business.
Sarah says, think carefully about what sets you apart, but don’t stop there. Go beneath the surface.
Everyone says that they have great customer service. What exactly is it about your customer service that sets you apart?
Market these specific skill sets and design your campaigns around them. It will help you better define your differentiators and provide specific information your clients are looking for.
November 26, 2024
As many of us plan to spend time with family […]
November 19, 2024
Training videos are not one size fits all, and at […]
November 15, 2024
It’s an honor for the team at path8 to assist […]
