Today on IHAQ, we welcomed Topher Brennan. Topher is a financial planner for Tellaro Wealth Management.

We asked Topher what goes into creating a new brand?

Your brand has to reflect and represent what you’re trying to do for your clients every day.

Topher then went into his decision-making while fine-tuning his brand. He chose an octopus as his brand’s logo because they are smart, flexible, and adaptable. All qualities which represent the value Tellaro brings to its clients.

Once everything was ready to roll out, Topher used his existing network of clients and relationships to gather feedback and ensure his brand imagery was a realistic representation of his services.

Topher wrapped up his experience by saying that creating a new brand is not an easy process but a fun one!

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