For today’s episode of IHAQ, we welcomed Freddie Tressler from TRACS, a global sports marketing and event management firm, to talk about the return of live events.

Freddie talked about the general sense of excitement around the return of live events. People are more excited than ever, and justifiably so, to get back into their communities and be a part of that shared experience.

Even with some restrictions still in place, the public demand for live events is as high as it’s ever been. People miss the competition and feeling part of something. We should see a boom in live events as people feel more and more comfortable returning to public events and that has everyone in the industry excited about the future.

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