For this episode of IHAQ, we welcomed Freddie Tressler from TRACS, a sports marketing and event management firm, to ask him how running brands establish themselves in a crowded space.

Freddie mentions that you need to innovate and then engage your audience to stand out. There are a lot of different avenues within the running industry to explore to accomplish this.

Freddie brings up the opportunities to attract younger runners through scholastic programs and grow your brand through pop-up and sponsored local events. Runners are looking for a new experience, and the companies that provide these experiences see increased engagement.

t’s hard to stand out in a crowded market, but giving runners a reason to get involved and stay engaged is an opportunity to run away from the pack.

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