In a typical shoot for a company video we’ll conduct numerous interviews. For the EarlySense Company video we had 7 interviews, each lasting 8-15 minutes. We took the best of this content to tell the Company’s story. However, in this case and most cases there was a lot of gold left un-mined.
We worked with EarlySense to repurpose some of this unused content. One of the ways we did this was for their Employee Appreciation Day. We created this quick video from content that didn’t make the full Company video but told the unique story of their employees and why they’re so important to the company.
Repurposing content like this is a very cost effective way to make the money you spend on filming video content go much further.