Great Dog Rescue New England is a non-profit, shelterless, all-breed rescue group headquartered in Massachusetts. My personal relationship with them goes back to 2011 when we adopted our first dog through their organization.
We unfortunately lost our pup to an accident and got into their foster program as a way to help us cope. Their foster program helps brings dogs from the south, up to New England where they can meet interested adopters. We ended up keeping our 2nd foster, Lancelot and he is the best.
GDRNE asked us to produce a commercial for them that they could use to promote their cause on their website and social media. We were really excited to help out!
Working with Liz from Great Dog, who happens to be a Producer in her real job, we came up with a concept that we could take care of in a half day, and really effectively get their story across.
These dogs come from so many different backgrounds and end up working their way into the homes and hearts of their adopters, which we highlighted in the intro/outro. The rest of the video was shot inside of their meet and greet event where potential adopters can meet available dogs. There were so many cute pups around that we shot an overwhelming amount of b-roll, which was a joy to review later on!
The final piece has a good balance of information and emotion that will hopefully help many more dogs find their forever homes!