medical device

Insulet Corporation- Advocacy for Access

We recently completed the first round of a suite of videos for Insulet Corporation, makers of the tubeless insulin pump, the OmniPod.  

For people living with diabetes, there are a lot of medical supplies you need on a daily basis.  This can lead to issues with insurance companies not supporting a specific product that you want or need.  Insulet put together a website to support these people in their efforts to advocate for themselves and get what they need, Advocacy for Access.

To help promote the cause and give people inspiration and information on how to advocate, Insulet wanted to produce a suite of videos telling stories from people with diabetes.  In the first round of these videos we went to 4 people’s houses and captured their stories.  They varied from people living with diabetes themselves to care takers, and each of them brought a unique angle and ideas on how to advocate.

We took a piece of each individual story and created a compilation video that features a bit from each of the participants on advocacy as a lead video.  We’ll be adding to this suite on a regular basis.  The next batch will come from our shoot last week at the Children with Diabetes, Friends For Life Conference in Orlando.

ResMed Resupply Testimonial Video

ResMed is a medical supply company who recently rolled out a new product, RedMed ReSupply.  ReSupply allows medical supply companies to automate the ordering process for their patients, saving everyone time and effort.

They started tested ReSupply at a few locations and wanted to highlight the success they had in the form of a testimonial video.  We traveled to one of these locations, Advanced Medical Solutions in Ypsilanti, MI.

We interviewed 3 of the AMS Employees that worked closely with the system as well as a patient who used it.  In a day’s shoot we were able to capture their stories along with the B-roll we needed to tell it.

On top of the video for ResMed, they wanted us to create a second video that would be more focused on AMS so we could give it to them as a thank you for participating in the process.

Especially with a new product like this, testimonial videos are a great way to showcase their effectiveness. The message coming from the customer, rather than yourself not only lends more validity to the claims, but also helps in building an even stronger connection with that customer.


 

EarlySense Product Videos

We started working with EarlySense in mid 2018 on a series of testimonial videos, which were covered in this blog post. Toward the end of 2018 they came to us looking for a product video along with some training videos.

The training videos are still in post production, but we recently finished the product video, which ended up being a set of videos. EarlySense wanted to show what their product does, what it can be used for and how it is effective. We worked with them to craft a script that would get those points across in a short form video. While creating the script we realized that they wanted to use this for 2 purposes- for a very high overview as well as a more detailed look at the product. To fit both of those needs we ended up making 2 versions of the video, a quick 40 second version and a more detailed two and a half minute version.

To pull these videos together we were able to utilize a lot of footage that we shot during the testimonial videos. For the footage we didn’t already have we marked off some time in a shoot we had planned for a series of training videos. To shoot those we rented a space at the Center for Medical Simulations, Inc in Charlestown, MA.

The Center for Medical Simulations is a really cool space that rents out rooms to medical companies, doctors in training and the like, to simulate scenarios in a setting that’s as close to a real hospital as you can get. Their capabilities went far beyond what we needed, but having a space that looked like a hospital room, but didn’t have the issues of shooting in a real hospital was a huge plus.


Care Innovations: Marsha

Care Innovations makes a product called Health Harmony that allows nurses to monitor their patients remotely. They’re able to capture their vitals as well as communicate with them through an iPad.

Teaming up with Aetna Better Health of Louisiana, Care Innovations wanted to tell the story of one of their members, Marsha. Marsha has been successfully using the Health Harmony system for almost a year with great results.

We traveled down to Franklin, Louisiana where Marsha lives and filmed her story along with some broll around her house and town with her and her daughter. Marsha was so great to work with and truly an A+ in terms of patients for a testimonial.

We also filmed interviews with Care Innovations CEO Randy Swanson, Aetna Better Health of Louisiana CEO Rick Bourne and Care Innovations Nurse, Devin McElreath. These interviews provided great context to Marsha’s story.

You can see how it all came together in the final piece above. Marsha had so many powerful quotes to pull from that telling her story was easy!

Early Sense Testimonials

EarlySense is a medical device that is made up of a bed sensor and recording system. The system allows Doctors and Nurses at hospitals and care facilities to monitor patients vitals and other relevant information from a terminal at the nurses station.

This product is pretty amazing and had a great story to help tell. The team at EarlySense wanted to create some testimonials showcasing how the system has been working at a few of their long term care facilities around the country.

We traveled to Allure- Hamilton Park in Brooklyn, NY, Avanti Wellness and Rehabilitation in Niles, IL and Good Shepherd Skilled Nursing & Rehabilitation in Ashland, OH.

At each facility we filmed testimonials along with b-roll to help illustrate the great impact EarlySense has had on the care teams and their patients.