ResMed is a medical supply company who recently rolled out a new product, RedMed ReSupply. ReSupply allows medical supply companies to automate the ordering process for their patients, saving everyone time and effort.
They started tested ReSupply at a few locations and wanted to highlight the success they had in the form of a testimonial video. We traveled to one of these locations, Advanced Medical Solutions in Ypsilanti, MI.
We interviewed 3 of the AMS Employees that worked closely with the system as well as a patient who used it. In a day’s shoot we were able to capture their stories along with the B-roll we needed to tell it.
On top of the video for ResMed, they wanted us to create a second video that would be more focused on AMS so we could give it to them as a thank you for participating in the process.
Especially with a new product like this, testimonial videos are a great way to showcase their effectiveness. The message coming from the customer, rather than yourself not only lends more validity to the claims, but also helps in building an even stronger connection with that customer.