On this episode of IHAQ, we welcomed back Kellan Reck to talk about another important social media platform for your brand, Linkedin.

Kellan brought up a great point on why LinkedIn is the social network for professionals.

People are seeking serious engagement and actual networking.

Other social media platforms have turned more entertainment-based, while LinkedIn still has a strong foundation in professional networking. People go on LinkedIn to do business.

They want real content and genuine engagement. Companies, big or small, generally see increased engagement rates when posting brand-related content on LinkedIn vs. other platforms (Facebook, Twitter, YouTube, Instagram, TikTok).

Posts on other platforms compete directly against entertainment, advertisements, and social lives.

In other words, know your audience. If you are a company, they will be on LinkedIn.

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