On this week’s episode of #IHAQ, we asked Craig Bass about what type of content he finds most valuable in social media ads.

The specific type of content obviously depends on what product you are selling, but one thing successful social media ads all have in common is that they grab the consumer’s attention right off the bat.

Understand your demographic, find what interests them, what they can relate to, and put that eye catching content right at the beginning of the ad. If your video can successfully grab their attention, they are much more likely to watch the entire ad and take a closer look at your product or services.

With our shortening attention spans, especially while browsing social media, video is so necessary to be able to stand out and capture the audience you are looking for.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top