Trade Sizzle Reel- Analog Devices

Analog Devices is multinational semiconductor company based in Norwood, MA. Over the last 2 weeks, they had booths at 2 trade shows in Boston, IMS and LiveWorx, both at the Boston Convention and Exhibition Center. They wanted to show their presence at these events on social media as well as at a Board Meeting the day after the Liveworx event, so they reached out to us.

Aside from the actual shows, Analog purchased some billboard advertising around the city leading up to the event. They not only wanted to show their presence at the events themselves, but their mark on the city leading up. We went out and captured photos and videos of the advertisements the day before each event to work into the final piece.

For each event, Colin shot broll from their booth and of the general event while I captured some time lapses and cut together same day edit sizzle reels. I really enjoy same day edits, they’re a challenge, but they’re also a rush which is fun. I cut together a short and long version of each event and worked in a few rounds of feedback right on the spot. We walked out of each event with 2 completed pieces of content and Analog Devices had pieces to post on their social media channels while the event was still going on.

EarlySense Employee Appreciation Day Video

In a typical shoot for a company video we’ll conduct numerous interviews. For the EarlySense Company video we had 7 interviews, each lasting 8-15 minutes. We took the best of this content to tell the Company’s story. However, in this case and most cases there was a lot of gold left un-mined.

We worked with EarlySense to repurpose some of this unused content. One of the ways we did this was for their Employee Appreciation Day. We created this quick video from content that didn’t make the full Company video but told the unique story of their employees and why they’re so important to the company.

Repurposing content like this is a very cost effective way to make the money you spend on filming video content go much further.

Better Chicken Initiative- Spaghetti Chicken

While a lot of the project we work on are full service- concept through final product, we can also help fill any gaps along the way. We did just that recently for the Better Chicken Initiative.

The Better Chicken Initiative (BCI) is Compassion in World Farming’s flagship program in the United States. Its mission is to improve the lives of chickens raised for meat—which comprise approximately 90% of farmed animals in America—through meaningful corporate engagement and public outreach.

BCI has their own production team based in California, but their Head of US Public Engagement, Nina Farley is based out of southern New Hampshire. Nina was looking to produce a “man on the street” style video getting people’s real reactions to a new phenomenon in chicken- spaghetti chicken.

We shot on a beautiful day in the Boston Common and Faneuil Hall Marketplace. Nina showed the interviewees that they were looking at normal supermarket chicken and they were all disgusted by the underside where the “spaghetting” was occurring. We were able to get plenty of great reactions in a half day’s shoot and sent the files off to BCI’s production team. They put together this video which shows the problem and rallies people to help fix it.

Northeastern University- Parkour President

We’ve done some projects with the various colleges at Northeastern University, but we do the most work directly for their marketing department, Northeastern Films.  Four years ago they hired me as a freelancer to shoot commencement and I’ve shot many events and pieces for them since.

Every year they create an entertaining video for commencement revolving around the President of the school, Joseph E. Aoun and this year’s took it to another level.  The team there, Benjamin Bertsch and Adam Fischer came up with a concept where the President would need to parkour his way to the graduation ceremony.

They hired a professional Parkour athlete, Dominic Chavez from Parkour Generations Boston and dressed him up as the president.  Along with myself they hired 2 other freelancers who are routinely on the path8 team- Chris Shannis and Evan Patten from Drones.Up.

The team from NU and Parkour Generations did a walk through before the shoot to figure out the best places around campus to showcase Dom’s Parkour skills.  We all did a practice shoot the day before the actual shoot to test out the angles with each stunt and see what worked and didn’t.  When it came to shoot day everything fell into place seamlessly.

The two stunts that were the most treacherous were a high jump off a balcony and a series of jumps on 6 inch wide planks with a 20 foot drop-off on the side.  It was pretty amazing watching Dom work and we had a great time filming.

Benjamin and Adam did a separate shoot with President Aoun to get the lead in and close of the video and some cutaways to sell the effect.  They did a great job on the edit, cutting together all of the various angles- we had up to 8 or 9 on some shots.  The final piece really came together well.  It debuted at commencement to a great reaction! 

Rhode Island Department of Corrections MAT Program

The RI Department of Corrections has a unique program called the Medication Assisted Treatment Program (MAT).  This program is helping to reduce opioid overdoses by medically treating inmates while they’re in jail and assisting them in continuing the treatment when they’re released.

This program has been very successful which has caused other jails and prisons from around the country to reach out and see how the program works.  These inquiries had gotten to such a large quantity that the leaders of the MAT program were inundated with these requests and couldn’t keep up with answering them and running the actual program.

One of their partners, Brown University reached out to us about creating a video to capture all of the information that gets repeated over and over again in these calls.  Putting this information in a video would not only save everyone involved a ton of time, but it’d also standardize the information everyone was getting on the program.

We went to the RIDOC for a 3 day shoot conducting 30-40 minute interviews with each person involved in the program, from the Wardens, to security, to their partner.  We worked through those interviews and put together a final piece which is about 90 minutes and gets all of the info across in a clear manner.

The section of the video above shows the MedLine.  This is where the inmates actually get their medication and it explains how that process works.  They were particularly excited about having this section on film as they got a lot of questions on how it actually works, and the visuals really help.

We get to work on a big variety of projects covering many industries and topics.  One of my favorite parts of the job is all of the information we get to learn along the way.  This project really showed me the real issue of the opioid crisis and how thinking differently and creating a program like this can make such a big difference on so many peoples lives.

RIDOC Director Patricia A. Coyne-Fague, Esq. said, “This video is a helpful tool for those who want to know more about our MAT program.” She continued, “The results are clear, the numbers speak for themselves. The program is working; it is saving lives.”


Northeastern University College of Engineering Co-op Video

We’ve done a lot of work with the various schools at Northeastern over the past few years. We were introduced to the College of Engineering last year when we put together their S-POWER Grant Video.

They came to us late in 2018 looking to put together a video showcasing their Co-op program. They were looking to play this video at their accepted students day to entice new students to join them. We put tougher this 3 minute video that does just that.

We interviewed 9 students in total who had various backgrounds and Co-op experiences, including one that was currently in a Co-op at Bose. The short form of this video doesn’t lend to getting deep into each of the 9 stories but I think the blend of experiences came together to show how many exciting opportunities students can have in Co-ops along with how important they are when looking for jobs.

We had planned on putting together the 2 or 3 best student stories into their own quick video, but after all of the interviews were complete they decided to do all 9. We took each of the interviews and created 9, 1-2 minute videos on each student that they’ll share on their website and social media channels.

EarlySense Company Video

We worked with EarlySense on a series of testimonial videos and product videos last year. They wanted to put together a video showing their company and their culture.

EarlySense is based in Woburn as well as Israel, so we based the shoot around their annual meeting where the whole company was in town. We came up with a loose script highlighting the key points they wanted to get out and created questions based off of those so the answers would be in the employees own words.

We started out the video with an open ended question which we quick cut together as an intro. This technique is nice for a video like this because it incorporates a lot of employees and brings some energy to the start of the video.

Colin and Vic shot all of the interviews and broll throughout the day and we also had photographer, Billie Weiss on hand doing corporate headshots. In one day EarlySense was able to knock out a full video shoot as well as update their website photos while everyone was in town. We were also able to repurpose some of the footage in a video for Employee appreciation day which we’ll post later.

Boston Red Sox Commercial- Now What?

Aside from path8, I work part time on the video production team for the Boston Red Sox. Every season the Red Sox put together a commercial, that they call the Anthem Spot. This commercial comes out before opening day and is always a piece that really pumps you up for the season. I edited on the Anthem spot in 2016- Two Words.

This year the team opened on the road with an 11 game road trip so we put together two anthem spots. Champs was released for the official opening day, and we put together Now What? for the home opener. Working on any commercial for the Red Sox is an honor and fun project but this one was even more special because I came up with the initial idea.

I was on a run home from the gym one morning in January wearing my Damage Done sweat shirt, which was a play on the postseason slogan of “Do Damage”. I thought it would be a cool visual, a jogger wearing that sweatshirt in the dreary winter months. It represented all of the excitement and joy of winning the World Series, but in an environment that was so past it- the celebration is over, we moved on, so…now what?

I immediately wrote out the initial script as soon as I got home and brought it up to our Production team and Marketing team who liked the concept. We worked internally and with the agency, CTP to really get the script to a great position and turned that idea into reality.

Shooting the running and kids playing scenes were one of my favorite parts of the project. We shot the running piece all around the city, but the shots we ended up using were 2 of the first we shot. Myself and 2 of my co-workers, Kellan Reck and Victor Martinez started out early one morning across the Charles River in Cambridge, which has a great view of the city. Victor was the “runner” and we got some real nice shots of him running along the river as the sun came up behind the skyline. These paired well with the shots of the kids playing catch that we shot in the city later that day.

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I was super happy with how everything came tougher. These spots are great to work on, not just because of the content, but it’s such a great team effort. So many people give their thoughts and effort into the 90 seconds that it really elevates the piece above the other regular projects.

One of the best parts of the experience for me was going to Finish Boston and Soundtrack for the final color/sound mix. Seeing the colorist and audio engineer at work fine tuning the color and sound to make it perfect was amazing.

ResMed Resupply Testimonial Video

ResMed is a medical supply company who recently rolled out a new product, RedMed ReSupply.  ReSupply allows medical supply companies to automate the ordering process for their patients, saving everyone time and effort.

They started tested ReSupply at a few locations and wanted to highlight the success they had in the form of a testimonial video.  We traveled to one of these locations, Advanced Medical Solutions in Ypsilanti, MI.

We interviewed 3 of the AMS Employees that worked closely with the system as well as a patient who used it.  In a day’s shoot we were able to capture their stories along with the B-roll we needed to tell it.

On top of the video for ResMed, they wanted us to create a second video that would be more focused on AMS so we could give it to them as a thank you for participating in the process.

Especially with a new product like this, testimonial videos are a great way to showcase their effectiveness. The message coming from the customer, rather than yourself not only lends more validity to the claims, but also helps in building an even stronger connection with that customer.


 

Aunt Jenny's Party

AUNT JENNYS PARTY IS GONNA SUCK ASS, AUNT JENNYS PARTY IS GONNA SUCK ASS.  People were chanting it in the bathroom and at the lobby during intermission.  We’d just left the first act of Improv Asylum’s “Some Buddies in Here” show, which ended on a rap- Aunt Jenny’s Party and it was already stuck in everyone’s heads.

It was the funniest sketch I’d seen at IA and half way through the first time hearing it I thought- this has to be a music video.  The unfortunate thing about most improv show content is that it dies once the run of show ends, or even that night if it’s an improv segment.  Aunt Jenny’s Party had to go on!

Luckily, the Co-creator, John MacGregor was my improv teacher at the time.  A few months later I met with John and his partner, Alex Kagy and we talked about how to make AJP’s music video a reality.

They recorded the track with IA’s music director Steve Sarro and we were off and running.  We set up the shoot in 3 days, which worked out in chronological order- getting ready, the drive to the party and then the party itself.

We filmed the getting ready scenes at a friends apartment in the North End.  The intro of the song is stings over a voice mail, so we used the letterbox with flat color and slow panning shots to add a cinematic flair.

The commute shoot day came together very last minute as we were struggling to find a location that had a keypad, gate guard booth and gate all in 1 place.  We were going to fake it but then White Cliffs Country Club cake to the rescue.  I had filmed a wedding at White Cliffs and remembered there being a gate with a keypad, so I reached out to them as a shot in the dark and morning of they gave us the go!  It really couldn’t have worked out better and was literally what was in our heads for the scene.

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We filmed the “getting the ice” piece at the Sunoco by Fenway Park, as it’s named in the song.  The 50 min drive to White Cliffs gave us plenty of time to film the driving scenes and also made us feel like we were really driving all the way to Aunt Jenny’s.

This part of the shoot really came together thanks to Billy Cox who stole the show as the gate guard.  John and Alex spoke with Billy while we were still at the Sunoco and got the final go from him.  We picked him up at his place in Dorchester on the way down.  He was fully committed to the role- even shaving his beard down to just a mustache in the White Cliffs parking lot.  

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Aside from Billy, the Co-MVP of the day was his sandwich.  Our PA, Rocky Brown was on baby powder duty, making that sandwich look as old and dusty as possible.

The shoot went flawless, we got everything we needed and more.  Billy had so many good outtakes in the sketch portion that we decided to save it for the end credits.

The third shoot day was the actual party.  We rented an AirBnB in Southie.  I looked for the smallest AirBnBs I could find and found the perfect Aunt Jenny’s Condo.  It had a comically small love seat, had only 2 chairs, no TV and was super small.  All exactly how the song states.

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The rest of the IA crew came up huge for the party.  Filling out the cast of characters were Kelly Dooley as Aunt Jenny, as she played in the show, Joey Lopez as Cousin Steve and the rest of the crew of the main stage along with some other members of the family as the party goers.

The party shoot was long, but we got through each scene one by one and got everything to wrap.  My favorite scenes were when they party got “crazy”- we shot in 120 FPS for some super slime dramatic shots of Aunt Jenny and her crew getting crazy.

We finished up the edit shortly after and here it is.  

I honestly have a good time working on every project we do at path8, but this one takes the cake for obvious reasons.  It was such a blast collaborating with 2 great comedians and all of the extras we worked with.  Start to finish we had fun in every part of the project, and everything went super smoothly.  Most fun of all was being part of bringing something from a hilarious song on stage, to an idea, to a reality.

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2019 Bfit Challenge- The 100 Club of Massachusetts

A few months back I wrote a post about the commercial we put together publicizing the BFit Challenge. The actual event was this past Sunday and we were there to cover it for the 100 Club of Massachusetts.

This event marks a year since we started working with the 100 Club, so we have a great feel for what they’re looking for in their video content. Last year at the event we created an overall testimonial video on what they do and who they’ve helped, so this year we were able to get more targeted.

We came up with the concept of using the video as coverage for the event and thanking the participants at the end. We led with a simple “I’m running for _____” line and included a couple brief quotes on how the 100 Club helps these families of first responders and closed with the Thank You.

Since this video is really event based we wanted to get it out asap after the event, so we were able to turn it around within a day, so they could release it on their social channels while the event was still fresh on everyones minds.

As with every project we do with the 100 Club, I was taken back with the stories the survivor families shared and always come away with a renewed appreciation for our first responders, who put their lives on the line every day.

EarlySense Product Videos

We started working with EarlySense in mid 2018 on a series of testimonial videos, which were covered in this blog post. Toward the end of 2018 they came to us looking for a product video along with some training videos.

The training videos are still in post production, but we recently finished the product video, which ended up being a set of videos. EarlySense wanted to show what their product does, what it can be used for and how it is effective. We worked with them to craft a script that would get those points across in a short form video. While creating the script we realized that they wanted to use this for 2 purposes- for a very high overview as well as a more detailed look at the product. To fit both of those needs we ended up making 2 versions of the video, a quick 40 second version and a more detailed two and a half minute version.

To pull these videos together we were able to utilize a lot of footage that we shot during the testimonial videos. For the footage we didn’t already have we marked off some time in a shoot we had planned for a series of training videos. To shoot those we rented a space at the Center for Medical Simulations, Inc in Charlestown, MA.

The Center for Medical Simulations is a really cool space that rents out rooms to medical companies, doctors in training and the like, to simulate scenarios in a setting that’s as close to a real hospital as you can get. Their capabilities went far beyond what we needed, but having a space that looked like a hospital room, but didn’t have the issues of shooting in a real hospital was a huge plus.


Lindos Sueños

Aside from path8, I work part time on the video production team for the Boston Red Sox.  This summer I was fortunate enough to be sent on the annual Lindos Sueños trip.

Lindos Sueños is a program associate with the Red Sox Foundation that sends 10 Dominican teenagers and 10 American teenagers down to the village of El Mamón in the Dominican Republic where they help build 2 houses and also join to form a baseball team.

I was along on the trip to document the work and this is the short documentary I made on the trip.  It was truly a special trip to a special place.  

El Mamón was unlike anywhere I’ve ever been, it was like walking into a different time period.  Houses were very crudely built, the roads were all dirt paths, and there was hardly any electricity.  The people however were amazing, they were super kind and welcoming and really enjoy the life that we’d look at as unfortunate.

In the doc, I tried to capture a little of Mamón and its people along with the importance of the trip and the work that Lindos Sueños does.

For more informaion on Lindos Sueños and information on how to donate, visit their website.

Dissertation by Design

We first worked with Jessica Parker when she was at Northeastern University, working on the Innovations in Oral Health and Nurse Practitioner Dental Model teams. Jessica recently started her own business, Dissertation by Design which coaches students through the dissertation process.

DBD was looking to promote their services as part of their new website and branding launch. We worked with them to create a script and video that would do just that. We shot the whole project in a half day at Northeastern’s beautiful ISEC Building, utilizing the connections she still has as a part time facility member.

The final piece came together very nicely, hitting on all of the key points DBD was looking for. We look forward to working with Dissertation by Design as they continue to grow.

The 100 Club: BFit Event Commercial

The 100 Club of Massachusetts is a special organization that assists families of firefighters and police officers who lose their lives on duty. Every year they partner with the Boston Bruins for the BFit First Responder Challenge. The event helps fund the 100 Club’s efforts in helping those families.

This past January we filmed the event, along with some interviews during it. We pulled aside some families who were helped by the 100 Cub, along with officers and fire fighters who are active members. We used this to put together a short video. With the event coming up again this year, they wanted us to create a promo utilizing what we shot last year. You can see the final product above. If you’d like to donate to this year’s event, you can do so here.

MassEcon Celebrating 25 Years

MassEcon is celebrating its 25 year anniversary this year. They were looking for a video to kick off their celebration event as well as live on their website afterwards.

We worked together to craft a story that showed the impact of the first 25 years of MassEcon as well as highlighted the importance of their big award, the Economic Impact Award. We did so by interviewing a great list of people:

Along with Susan Houston who’s led MassEcon for the past 25 years as Executive Director and the Executive Director-Elect, Peter Abair.

The interviews went great and paired with some Broll MassEcon had from the past along with some that we shot we were able to put together a final product that everyone was excited about.

Why the name path8 Productions?

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I started my production company as a side gig while working a full time marketing job in 2009. I was more worried with type of work I’d be able to find and what equipment to buy then I was about the name of the company, so Pat Henderson Productions was an easy placeholder.

Almost a decade later a lot has changed and I felt it was time for the name to change as well. Now my full time job, PHP was more than just myself. I have a great team of people that work with me on every project and I wanted the name to portray that, so we set out to come up with a new name.

It was difficult! Coming up with something that is easy to say and spell, would look cool in a logo and has a readily available .com address was not easy. We threw around everything from made up words, to ways to say coffee or the number 8 (2 of my favorite things), and even joked about “Hot for November” since it was a warm November night.

At the end of all the brainstorming, I kept going back and thinking it needed to be more personal to work. Luckily for me, my name and last name initial, Pat H spells a word! A word that works well in the line of story telling and has worked well for my wedding company, path wedding films. I felt it needed more than simply “Path Productions” (plus that URL was taken) and as I mentioned before 8 is my favorite number. When I googled path8 no production companies came up, but Life Path 8 did.

I had no idea life paths were a thing, but as I read I identified with a lot of the generalities about people who are “life path 8”, especially:

A person with the number 8 in their chart will work diligently to achieve their goals. This person would make a good business manager and leader. They thrive on hard work, and more than any other Life Path number are prone to becoming a workaholic. Think big and go for it. The 8 is the number of manifestation. What you focus on with clear intent, integrity, and effort can magically manifest with amazing power.

So with the new name locked in, we’re ready to go. It’s the same company, the same people, but with a fresh face, ready to take on whatever comes!

Care Innovations: Marsha

Care Innovations makes a product called Health Harmony that allows nurses to monitor their patients remotely. They’re able to capture their vitals as well as communicate with them through an iPad.

Teaming up with Aetna Better Health of Louisiana, Care Innovations wanted to tell the story of one of their members, Marsha. Marsha has been successfully using the Health Harmony system for almost a year with great results.

We traveled down to Franklin, Louisiana where Marsha lives and filmed her story along with some broll around her house and town with her and her daughter. Marsha was so great to work with and truly an A+ in terms of patients for a testimonial.

We also filmed interviews with Care Innovations CEO Randy Swanson, Aetna Better Health of Louisiana CEO Rick Bourne and Care Innovations Nurse, Devin McElreath. These interviews provided great context to Marsha’s story.

You can see how it all came together in the final piece above. Marsha had so many powerful quotes to pull from that telling her story was easy!

There is Life

We worked on this video for the Boston Public Health Commission’s Pink and Black Campaign. They wanted to tell the stories of a few amazing women who have survived breast cancer.

The process started with a focus group in which we heard these women’s stories. We used those stories to put together a script, using their own words that would flow nicely and cover all of the categories we felt important to cover.

We then met with each woman individually and recorded their voice overs along with b-roll relevant to them. This all came together in a very impactful way in the finished piece above.