A friend of mine, Sid Baptista who leads the Pioneers Run Crew is coordinating a Virtual 5K, More Than a Run.
We helped them with promotion by creating this video that they shared throughout their social media feeds as well as on their website. We had different participants of the upcoming run send in a video clip stating what they’re running for. Compiling these into a story proved to be pretty powerful.
More Than A Run is a virtual 5k taking place 9/25-9/30 in support of some great racial justice organizations: Helen Y. Davis Leadership Academy, Violence In Boston, Boston University Center for Antiracist Research. If you’d like to sign up for the run or donate to one of the great social justice causes it’s supporting, visit their website.
December 2, 2025
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