For this week’s #IHAQ, we asked Business Storyteller and Copywriter, Judi McLaughlin, about the role written content should play in a company’s marketing strategy.

Written content is a great way to establish your brand and show what makes you different. The most effective written content tells the audience a story.

And what’ a great way to do that?

Through blog posts.

Judi then brings up a common theme that we’ve seen many experts discuss in our #IHAQ series. Know your audience. Know the langue they use and the conversations that are already happening in your field.

Judi gives a helpful tip that community pages are a great resource to discover ongoing conversations. Try to reflect those conversations back through the topics and copy of your blog posts to really tailor your written content to the people most interested in it.

Recent Projects

Explore Our Project Success Stories

P8-Jonah Bult
General
General

Meet the Crew: Jonah Burt

Jonah Bult has always been around video cameras. His dad owned a production company, and Jonah would tag along on his father’s productions when he was young. Jonah loves the variety that comes with working...
Learn More
Boston-based video production company Path8 case study.
Conference videosLive EventsTestimonials
Healthcare

Case Study: SaaS at ResMed

The difference for Christa Ingrum is in working with a production company that already has deep knowledge about the healthcare industry. As Director of Brand and Communications for Resmed SaaS, Ingrum manages the messaging for...
Learn More
A bustling crowd on a city street with "Dragonfruit AI Summit NRF Big Show 2024" text overlay and an adjacent construction sign.
Company Story VideosConference videosLive Events
General

Dragonfruit.ai: turning your events into evergreen video content

Dragonfruit.ai is making its mark in the retail industry. path8 was fortunate enough to cover their summit, bringing together many leaders in the retail and ai space. In this series of marketing videos, we used...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top