On today’s #IHAQ, we talked to Craig Bass from Motion Source about hiring Video Production Companies. When do you need one, can you produce videos in house and what types of videos are best left to a production company.

First, Craig reiterates the fact that business need to use video in order to successfully market their product/service. We dove into that topic, explored the recent trends in video marketing and created a short survey about different types of content earlier this week that you can check out here.

Craig talks about the ‘crown jewels’ of a marketing campaign, the ‘About Us’ videos, fundraising videos, product introductions/demos and high level testimonial videos. These are all types of content that will exist and represent your product/service for years to come and definitely require a high level of expertise in order to produce an awesome finished product.

There is some content that can be produced in house, or even better, by your audience. Thanks to social media, there is a definite increase in user generated video content being shared by brands.

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.

User generated content gives a unique look into your product directly from the people who use it.

Marketing this UCG gives your product a sense of authenticity to other potential customers from a relatable source. It’s a fun and fast way for your audience to consume reviews rather than reading through google, amazon or your website.

Recent Projects

Explore Our Project Success Stories

P8-Jonah Bult

Meet the Crew: Jonah Burt

Jonah Bult has always been around video cameras. His dad owned a production company, and Jonah would tag along on his father’s productions when he was young. Jonah loves the variety that comes with working...
Learn More
Boston-based video production company Path8 case study.
Conference videosLive EventsTestimonials

Case Study: SaaS at ResMed

The difference for Christa Ingrum is in working with a production company that already has deep knowledge about the healthcare industry. As Director of Brand and Communications for Resmed SaaS, Ingrum manages the messaging for...
Learn More
A bustling crowd on a city street with "Dragonfruit AI Summit NRF Big Show 2024" text overlay and an adjacent construction sign.
Company Story VideosConference videosLive Events

Dragonfruit.ai: turning your events into evergreen video content

Dragonfruit.ai is making its mark in the retail industry. path8 was fortunate enough to cover their summit, bringing together many leaders in the retail and ai space. In this series of marketing videos, we used...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top