Today on #IHAQ, we welcomed back Clemencia Herrera, founder of Moira Studio and host of LatinXYZ, to talk about what aspects to consider when starting a podcast.
Clemencia treated launching her podcast the same as starting any regular marketing campaign.
She looked at her target audience and the topics they care about.
She looked at the competition, specifically their quality and production style.
Finally, she considered the different options for the format, interview-based, scripted, or conversational?
By treating the launch like a marketing campaign, she was able to learn about her audience and shape her podcast to meet the demand.
November 25, 2025
Web hosting provider Kinsta tasked path8 Productions with ideating and ...
November 18, 2025
Conferences can be great opportunities for you to connect with ...
November 11, 2025
In this social campaign for Brightree, we used light animation ...
