On this week’s episode of I Have a Question For, Craig Bass from Chicago-based video production company, Motion Source breaks down the most common mistake he sees in video production.

Craig talks about companies trying to squeeze too much content into one video. I totally agree. When companies are spending money they want to maximize their spend. Overpacking one video isn’t the way to do this.

When you’re jamming in too much content, your message is unclear and rather than get everything out of the video, the viewer is getting nothing.

We try and work with our clients to develop a suite of videos. We can touch on the main points in an overview video and dive deeper into each of those in separate videos. Not only does this clarify the message of each video, but it creates more content for them to share on social media and their web channels.

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Explore Our Project Success Stories

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Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
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Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
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Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
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