On this week’s episode of I Have a Question For, Craig Bass from Chicago-based video production company, Motion Source breaks down the most common mistake he sees in video production.

Craig talks about companies trying to squeeze too much content into one video. I totally agree. When companies are spending money they want to maximize their spend. Overpacking one video isn’t the way to do this.

When you’re jamming in too much content, your message is unclear and rather than get everything out of the video, the viewer is getting nothing.

We try and work with our clients to develop a suite of videos. We can touch on the main points in an overview video and dive deeper into each of those in separate videos. Not only does this clarify the message of each video, but it creates more content for them to share on social media and their web channels.

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Case Study: SaaS at ResMed

The difference for Christa Ingrum is in working with a production company that already has deep knowledge about the healthcare industry. As Director of Brand and Communications for Resmed SaaS, Ingrum manages the messaging for...
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Dragonfruit.ai is making its mark in the retail industry. path8 was fortunate enough to cover their summit, bringing together many leaders in the retail and ai space. In this series of marketing videos, we used...
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