Insulet Corporation, makers of the OmniPod is preparing to release a new version of their system, the Horizon System. The Horizon system will really be revolutionary in the world of diabetes. It creates a closed loop in which the device measures how much insulin the patient needs and delivers it automatically, like an artificial pancreas. In preparing for the release they wanted a video to not only get people excited about the new system, but to show all of the hard work and dedication of their employees in making this dream a reality.

They wanted to create this video in time for the Children With Diabetes Conference to unveil at a speaking event they had planned. The only day they could do the shoot was 4 days before the event.

With medical device and all healthcare companies the review process for videos is rather lengthy. Especially in a video like this where people are talking about a product that’s not even out yet, the company has to be really careful what they say and how they say it. So in order for the video to be able to get through the review process in time, they needed a next day turnaround on the edit.

To get this done we had a full day shoot capturing all of the interviews and broll and then brought it back and went to work. We pulled an all nighter and were able to get the edit complete in time. They debuted it at the event and it was a big hit.

One of their patients sent this email to the OmniPod Marketing team:

I am writing to say a heartfelt thanks to you and the people at Insulet who are so committed to developing innovation technology to help people with Type 1 diabetes. Your video was particularly touching for me since I found out two years ago that my daughter who was 19 at the time has diabetes. Finally, I get to see the faces and hear the voices of some of the people who are making a big difference in the lives of people with this disease.

Seeing a message like that really makes all of the hard work worth it. The employees of the company are working day in and day out to make this happen. I’m glad we were able to help show that to their patients. This video is capped off by my favorite ending of a video we’ve done. It’s a quote from an Insulet employee who is also the father of a Podder. From when he said it in the room to now on my 500th view, I still get teary eyed.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top