For Today’s #IHAQ, we welcomed Carlos Bido from 10×10 Studios back to learn about which of his social media posts have driven the most engagement.

Carlos breaks it down to the two types of posts that drive the most engagement.

The first type of post relies on the human element. Carlos has found success being honest and open with his shared content while also not being afraid to mix in his personal humor.

The second type of post is sharing expertise without trying to sell. Your audience is eager to learn. Sharing tips, answering questions, and providing valuable industry information without the pressure of a sale is a great way to connect with and grow your audience.

Social media followers want to see content they can relate to, and video is a great way to share real experiences, expertise and drive more engagement across all of your platforms.

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