This week on IHAQ, we welcomed back Erin O’Leary. Erin is a Business Broker for BayState Business Brokers.

We asked Erin how a brand’s perception plays into the company’s value?

Brand perception and its financial value are often in the eye of the beholder.

Erin continues that if you’re marketing a business successfully, you need to be on the lookout for industry buyers who know the value of a brand to maximize your return.

Having a strong brand and finding someone who recognizes that can help the sale price eclipse ‘today’s value’ and include the trajectory of where the value is expected to go in the future.

When it comes to brand recognition, it’s crucial to find the right fit.

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