Today on IHAQ, we welcomed Keziah Robinson. Keziah is the Principal Founder of Cassia Partners. She is a business strategist, coach, and investor with over 20 years of experience working with CEOs, founders, & executive leadership across multiple industries.

So we asked Keziah, as a business coach, how do you separate your company brand from your personal brand?

Keziah uses her company brand to get access. The company’s branding is more professional and polished than how she brands herself, which is more informal and off the cuff.

Use your company branding to attract clients to your business. Show the products and services you can offer them. Then let them see what you can offer personally and what their experience will be like working with you.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.
General
General

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos
Education

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos
Healthcare

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top