IHAQ- Topher Brennan: Marketing in a Regulated Industry

Today on IHAQ, we welcomed back Topher Brennan. Topher is a financial planner for Tellaro Wealth Management.

We asked Topher, how do you market in a tightly regulated industry?

Topher begins by saying that if you want to provide commentary that is based on what is happening ‘today,’ it’s very challenging to create that content and get it approved and distributed in time where it’s still relevant.

He prefers to spread this news over a conversation or a phone call.

Instead, he focuses on the things that have a shelf life of 30-180 days to give amble time for all of the different layers of approval.