Today on #IHAQ, we welcomed back Clemencia Herrera, founder of Moira Studio and host of LatinXYZ, to talk about building a podcast audience.

Clemencia promotes her podcast on all of her social media, email, and by running targeted ads.

But she also makes sure to use another effective, but sometimes overlooked, marketing strategy, word of mouth.

Clemencia talks about her podcast to everyone and anyone who will listen and uses her pre-existing relationships to support her new project.

Not every company has or needs thousands upon thousands of followers on social media. Most businesses are local, and most of their clients come from networking, referrals, and personal or professional relationships.

Don’t be afraid to promote your new content to anyone who will listen. It’s nice to grow organically, but word of mouth is an essential marketing strategy for any small business.

Recent Projects

Explore Our Project Success Stories

A smiling man with a beard, wearing a blue t-shirt, standing in front of a wooden background.

Meet the Crew: Erik Uustal

Erik Uustal knows how to tell a story, and that’s extremely beneficial for the brands we work with at path8. He is our primary writer, which means he turns information from websites, slide decks, and...
Learn More
Professional woman seated in an office environment with overlay text relating to a path8 case study at northeastern university's khoury college of computer sciences.
Recruiting Videos

Khoury College of Computer Sciences

Amy with Northeastern University’s Khoury College of Computer Sciences had a big project in mind. In order to feature the breadth of opportunity, she needed to showcase nine campuses across a suite of recruiting videos....
Learn More
Animated Videos

MatrixCare Link

MatrixCare has collaborated with path8 to create several interview-based, testimonial videos, but this time they needed something different. MatrixCare needed to introduce their new product, MatrixCare Link, without bogging customers down with the details of...
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top