On this edition of #IHAQ, we have Kellan Reck back to clue us in on Facebook’s algorithm and how to get the eyeballs you want on your posts.

Facebook has adapted and changed over the years and is now the most beneficial social media platform in converting advertising into sales.

Because of all the information, Facebook gathers through their users’ personal pages, its algorithm is easily able to target people’s interests, age, location and other demographics. This leads to smart advertising and a high conversion rate of clicks and sales.

Simply put, Facebook is a great tool to get the right ads for the right products in front of the right people.

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